The most popular unhealthy trend in product packag

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The unhealthy trend of product packaging

in our daily life, in commodity stores, we can see everywhere the exquisite packaging of food, drugs, toys, materials, cross stacked household appliances in a right angle situation, which has played a great role in our product transportation, advertising and consumption promotion, and also added colorful colors to our life. However, if you look carefully at various packaging boxes, you can also find some unhealthy tendencies in product packaging. It is mainly manifested in:

1. excessive packaging

the so-called excessive packaging means that products that could have been packed with layers of packaging materials must be packed with three or four layers of packaging materials, especially drug packaging. The author once took a kind of medicine, which has been packaged with a layer of capsules, and then the capsules are wrapped into a plate with plastic. In fact, it is OK to put the plate and plate of drugs into a carton. However, a layer of plastic is wrapped outside the plate and plate of drugs, and then the bags and bags of drugs are put into the carton. The outside of the white card carton is pressed with plastic film, and the seal of the carton clearly has a bayonet to prevent opening, But it also added a self-adhesive trademark. At least 2 layers of packaging can be saved here. Such packaging not only wastes packaging materials, but also increases packaging time, which not only increases the price of drugs, but also increases the burden on patients. Actually, just put the capsule in a plastic bottle

2. false packaging

this kind of packaging is to use large packaging boxes to package small products into gifts several times or more than ten times larger than the products. This kind of packaging is the easiest to see in the packaging of food and health products. For example, the annual Mid Autumn Festival moon cake, a small 4-8 pieces of moon cake, can be packaged several times or more times larger than the moon cake. Moreover, the packaging box is becoming more and more luxurious, more and more complex, and the patterns are constantly being renovated. Its price is far more than the price of the moon cake itself. We can't help but ask whether consumers eat moon cakes or packaging boxes. 7 especially those exquisite cartons, wooden boxes, iron boxes, plastic boxes, etc., they are discarded but left useless, leaving consumers in a dilemma. The packaging of some health care products is even more deceptive. For example, several pieces of ginseng are placed in the transparent window of the packaging box. Most of the space of the entire packaging box is filled or empty, which is a typical false packaging. It not only wastes a lot of packaging materials, but also takes up a lot of space for transportation and storage

3. flavored packaging

the so-called flavored packaging means that other products are forced into a specific product packaging box. In particular, tea, wine, tableware, decorations, etc. are crammed into the packaging of the Mid Autumn Festival moon cakes every year, making the price of a box of moon cakes reach the sky high price of hundreds or thousands of yuan. It has played the role of compulsory consumption, matching and marketing, and changed the taste of the product packaging. This has contributed to the spread of the unhealthy practice of offering and accepting bribes through the use of moon cakes

4. concealing packaging

this kind of packaging is to wrap the product with opaque packaging materials so that you can't see what is inside. When you go to the supermarket to buy things, you can see a lot of food. The food is packed tightly with plastic bags printed with images (from transparent to opaque). There is no transparent window, so that you can't see the color, quality and shape of the food inside, and customers are uneasy when buying. The author once bought a roast chicken. After opening it, he found that the chicken had deteriorated with the release of made in China 2025. If it is transparent, the internal quality can be seen

some foods do not include the factory date, shelf life, factory address, or ambiguous words. For example, many daily necessities and electronic pens think that the minimum frequency band should also be greater than 10Hz. The address is "XX economic zone" and so on. Some foods do not have a number at all. If there is a quality problem, you can't find the production unit at all

5. inferior packaging

inferior packaging generally uses inferior materials, and the product is not necessarily packaged according to the basic packaging requirements of the product. It is neither scientific nor safe, nor can it improve the quality of products. For example, some packaging boxes do not have the proper strength, and the sealing and back sealing are not firm, which can not protect the product, and make the product easy to be broken, bumped and shaken. Secondly, some enterprises use toxic waste plastics to make plastic bags and boxes, which are used to package food or drugs and endanger the health of consumers

the unhealthy tendencies in the packaging of the above products have become more and more serious in recent years. In order to curb the prevalence of this unhealthy trend, the relevant departments should formulate necessary regulations for the packaging design, production and product production enterprises to abide by, standardize the product packaging market, and guide the development of product packaging in the right direction

Author: yangfangming

reprinted from: Guangdong Printing

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